We’re pleased to share our feature in Forbes, spotlighting The Diamond Lab’s new flagship store on London’s Bond Street. Our co-founders, Ruby and Jamie Amelia Patel, set out to redefine luxury jewellery with lab-grown diamonds, catering to clients who seek both quality and responsibility in their purchases.
The article shares our story, beginning with our start in Selfridges' Wonder Room, where we discovered that many clients, especially younger, eco-conscious buyers, readily embraced lab-grown diamonds once they understood their benefits. With that support, we knew it was time for a dedicated space—Bond Street, alongside the world’s leading luxury brands.
Our flagship boutique is designed as an immersive space, spanning four floors where clients can explore collections and work with us to design custom pieces. This personalised, one-on-one experience is at the heart of what we do, offering clients the opportunity to create jewellery that truly reflects their style.
Forbes also highlights the growth of the lab-grown diamond market, noting that advances in technology have made these diamonds more accessible. At The Diamond Lab, we’re proud to combine sustainable luxury with an exceptional experience, showing that responsibility and quality can go hand in hand.
Explore more about our journey and the future of lab-grown diamonds in Forbes.