Diamonds and Icons: A Night to Remember at Our FRIEZE Event
As part of FRIEZE 2024 London, we were thrilled to host our first event at our flagship store on 109 New Bond Street. In partnership with the renowned contemporary art gallery, Maddox, the evening celebrated the connection between contemporary art and laboratory-grown diamonds. Bringing together art lovers, diamond enthusiasts, and creatives, the event showcased a unique fusion of art, innovation, and sustainability.
The store was transformed into a multi-level gallery, featuring diamonds alongside iconic works by artists such as Damien Hirst, Andy Warhol, Banksy, Yayoi Kusama, David Hockney, and David Yarrow.
Here’s a glimpse into the evening:
First Floor: Guests were welcomed into a vibrant atmosphere with music by DJ Miles Seymour. Drinks flowed as attendees explored the diamond collections and contemporary artworks on display.
Second Floor: On the second floor, guests witnessed a live art performance by Ella Kate Harrison. Her floral composition unfolded in real time, exploring the connection between nature and the female form in a stunning display of colour and creativity.
Third Floor – The Activist Room: In the exclusive Founder’s Room, also called the Activist Room, selected guests experienced prints by influential activist artists such as Banksy, Keith Haring, Andy Warhol, and Yayoi Kusama. The space celebrated bold voices in art and culture, inspiring engaging discussions about the stories behind their work.
Throughout the evening, our in-house art advisor guided guests through the artworks provided by Maddox Gallery, offering insights into their significance. Guests also had the chance to handle and try on diamond jewellery, with our gemmologists and diamond experts sharing the story behind The Diamond Labs – a brand founded on friendship and a commitment to ethical and sustainable practices.
This event perfectly combined fine art with responsibly sourced diamonds, creating a memorable experience for all who attended. It marked the start of our journey to bridge contemporary art and sustainable luxury, and we look forward to hosting more events that inspire and connect our community.
To everyone who joined us, thank you for making the evening so special. Here’s to more moments of creativity and innovation.